Earthbound, Health Bar

Branding | Illustration | Multimedia

"A brand identity for a health bar that focuses on sustainability and local products using Canadian elements and illustration."

Earthbound Health bar is a health bar located in Kitsilano, Vancouver, BC. Earthbound has a mission to bring local good quality and sustainable products for its customers. They have a mission to introduce and connect people not only to celebrate Canada but also to seek the earth’s delicacy. This store provides many healthy options from foods to drinks and many more. All of them are locally made from Canada.  

The design of Earthbound is connected to many Canadian elements. From the maple leaves to its landscape and elements. The whole entire point is to celebrate Canada by having all the brand artwork for the packaging a landscape of where the product was made. It uses bright colours and organic lines to convey the product was made local and natural.